Well, that has to be something of a record, or maybe not. At any rate, the heinous “Get an Ugly Girlfriend” site advertising Bacardi Breezers I wrote about on Friday is no more. In fact, the folks at Bacardi have apologized and say the campaign was shut down last year, just, I guess, didn’t actually get around to taking down the website till now.
Sean-Patrick M. Hillman, executive V-P of Corbin & Associates, a public relations agency working for Bacardi USA, wrote the following to the fab feminist site Jezebel, which has been all over this story:
The campaign you are referring to ran in 2008 for two months in Israel. Even though Bacardi Breezer is not sold or distributed in the United States, we immediately notified the appropriate Bacardi affiliate and had this website shut down.
Bacardi proudly celebrates diversity and we do not endorse the views of this site. We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention.
So, that’s great, and total props to all the rightfully outraged women out there who got the thing nixed. But still, why on earth would anyone think this is a good idea in the first place? It makes the whole notion of using scantily clad women to promote booze seem postively progressive.